Whether you are buying an engagement ring, a wedding ring, diamond studs or a pendant, each piece of jewelry tells its own story. As more and more retailers take their jewels off the street and put them online it is becoming increasingly popular to buy your jewels from these online jewelry stores.
Now this might be OK for music, clothing, watches and other everyday items, but jewelry is a deeply personal thing. Often there is a lot of emotional and financial input required, so it makes absolute sense that there are two questions that immediately spring to mind when we talk about online jewelry stores.
Can we trust them and what would happen if things were to go wrong?
Which leads to the third question; How can we protect ourselves when we buy our jewelry online?
To answer the first question. Most online retailers are actually as trustworthy as your brick and mortar jewelers. They are running a business and will often bend over backwards to make sure that you get exactly what you want.
To help protect yourself, the best thing to do is thoroughly read the sites policies and guarantees. These are binding and most are far more lenient than you would get at a regular store.
Check Out the Guarantees
It is now often far safer to buy your jewelry from online jewelry stores, and a large reason behind this is the guarantees that they give. Most will have some sort of very lenient 30 day money back guarantee; try finding an offline jeweler to give you the same deal.
When looking at the guarantee though, make sure that it is a 100% money back one. There are a few out there who will give you a credit towards another piece of jewelry.
Check Out the Warrantees
Every store, whether online or off should have some sort of warranty system in place to guard against flawed goods. Some go the extra mile and offer free prong tightening, cleaning, polishing and rhodium plating.
Check Out the Other Policies
Online stores have some great policies that many regular jewelry stores don’t have. Some common ones are;
- Resizing – Many online jewelry stores have free resizing policies, some of which are very generous, giving you up to 60 days to return the ring for resizing if required.
- Upgrades – If at some stage you want to upgrade you diamond – say for a 10 year anniversary, birth of a child or just because you can, many online stores will give you a great deal on your upgrade.
- Buy Back – In this economic climate it can be hard to tell what will happen from one month to the next, so a buy back policy is becoming increasingly popular. This basically means that should you find that you need to sell your diamond the store will buy it back. Make sure that you know what rate you will be getting for it though as some will have a set value and some will have a market value. If you do need to sell your diamond make sure that you seek out the best offer for it.
- Returns – Each store will have its own policy on returns, so make sure that you read them thoroughly before buying.
Check Out the Shipping Policy
Many online jewelry stores now offer free shipping within certain areas and full insurance cover. Most also use top quality shipping providers.
Check Out the Certificates
When buying diamond jewelry always get a grading certificate from a recommended laboratory like GIA, AGS, EGL or IGI. This is the only way to know that the diamond that you have bought is really the one that you have received.